And with Twitter dying, the need for a slick, word-based platform has become more urgent than ever, especially for those in media, publishing or fiction. But we are free,” they tweeted last week, to the sound of more than 300,000 likes.īut that was years ago and times have changed – drastically. That’s right: the Tumblr comeback you’ve been hearing whispers about is finally happening. What I’m also seeing a lot of, though, are people dusting off their old Tumblr accounts and returning to the OG microblogging site. Others keep sharing their Instagram handle in the hopes of migrating followers to the image-sharing platform. All of which is to say: Twitter is a sinking ship and its users are scrambling for shards of wood to cling onto until the lifeboats arrive.īut what will those lifeboats look like? People keep pointing towards Mastodon, a decentralised social media network named after an extinct elephant, where tweets are called “toots”.

Brands have paused ad buys and, last week, Musk hinted at possible bankruptcy for the platform. Elon Musk has fired swathes of crucial staff, gone back and forth on product launches and content moderation policies and has plunged the company into unimaginable levels of debt. This is probably because it is slowly imploding, thanks to the actions of one chaotic billionaire. Over the past couple of weeks, there’s been a weird, unhinged energy on Twitter.

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